From siloed data to full business intelligence

The challenge

Fragmented data and a multi-channel marathon

Sporttape’s success selling their products worldwide across Amazon, Shopify, and global territories created a complex data footprint. Selling in multiple countries and currencies meant that “understanding performance” had become a manual marathon of currency conversion, SKU matching and difficult maths…

Fragmented spreadsheets and siloed reports made reaching a single version of the truth nearly impossible. By the time the team had consolidated the numbers, the insights were already stale – the window to act had closed, and the opportunity was lost. Sporttape didn’t just need data; they needed a real-time pulse on their global business.

How Dashworx was deployed

From Manual Blending to AI-Powered Action

  • Total Connectivity: Dashworx centralised Amazon, Shopify, Meta, Google Ads and more into a single, trusted source of truth.

  • Automated Logic: We eliminated manual errors by automating currency conversion and SKU reconciliation across all global channels.

  • Instant Intelligence: Reporting cycles went from days to minutes, giving the team a live view on multi-channel performance.

  • The AI Advantage: An integrated AI layer allowed for instant interrogation of the data, uncovering performance trends the moment they appeared.

Results

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Saved per month vs. manually reporting

0 x

Increase in insight velocity vs. spreadsheets

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Data sources unified in one source of truth

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Sporttape was winning across every platform, from Amazon to Shopify, but their data lived in silos. They were scaling globally yet reporting manually, understanding performance was inaccurate and inefficient.  That’s where Dashworx came in.

Industry

Sport and performance

Key Outcomes

Hours saved per month
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Increase in time to insight
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Data sources connected
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