Clarity across a challenging marketing and sales funnel

The challenge

The Multi-Channel Attribution Puzzle

Nelsons is a staple of the retail landscape, with a massive presence in stores like Boots, Waitrose, and Holland & Barrett. However, as they scaled their online offering, the path to purchase became increasingly complex. Shopify often acted as the digital storefront for browsing, while Amazon served as the final checkout—creating a complete breakdown in attribution.

  • The Problem: Amazon sales existed in a vacuum, making it impossible to connect a transaction to the specific marketing effort that drove it.

  • The Impact: Without knowing which ads triggered Amazon conversions, the team was unable to optimize their spend or scale their digital growth effectively.

How Dashworx was deployed

A Unified Data Layer: To eliminate the attribution gap, Dashworx consolidated data from Google, TikTok, Meta, Shopify, and Amazon into one central hub.

  • The Integration: Amazon Attribution data was mapped directly to marketing spend to clarify the path to purchase.

  • The Result: Full performance visibility, enabling Nelsons to move away from guesswork and reinvest in the channels driving the highest ROI.

Results

0 hrs

Saved per month on manual reporting

0 x

Increase in time to insight

0

Data sources unified

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Despite a dominant retail presence, Nelsons were struggling to scale their digital growth because they lacked the marketing data insights and visibility across Shopify browsing behaviour to Amazon conversions. Dashworx were brought in provided visibility across the sales funnel.

Industry

Healthcare products

Key Outcomes

Hours saved per month
0 hrs
Increase in time to insight
0 x
Data sources connected
0

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