From Static Spreadsheets to an Integrated AI Layer

The challenge

Static spreadsheets with limited insights and information.

Back in 2024 Antler were scaling… fast. The team was growing, spend increasing and list of apps expanding. As the business scaled reporting and understanding the data became a struggle.

The team had a single “Daily Sales Spreadsheet” that had the majority of high level business information inside though it was difficult to navigate and only accessible for senior members in the business.

This lead teams down data silos, running their own analysis on their own and meeting weekly at trade meetings with different versions of the truth.

Antler needed to:

  • Remove manual data collation
  • Gain access to instant insights
  • Provide access to all team members across the business

How Dashworx was deployed

Visual Intelligence + Integrated AI

Dashworx connected over 98 sources into Dashworx providing both visual intelligence via dashboards across eCommerce, Marketing and Finance providing teams clear data on brand performance and the opportunities available.

More recently integrated AI was added allowing teams to dive deeper beyond the reporting uncovering further opportunities available to them.

Today Antler use the Dashworx every day to inform their paid media and marketing decisions + integrated AI to help uncover buried opportunities to share with their team at weekly trade meetings.

The Monday meeting changed. Instead of manual data collation and a pre-prepared deck, the team simply open on Dashworx.

Results

0 hrs

Saved per month vs. manual reporting and analysis

0 x

Increase in insight velocity

0

Data sources unified across reporting and AI

In Their Words

"We use the platform & data powered by Dashworx every day to inform our paid media, marketing and eCommerce decisions"
Francesca Robinson
Director of Marketing - Antler
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Antler were one of the fastest growing brands in Europe, but their data was stuck in a single, static spreadsheet. Dashworx were tasked to remove manual reporting and data silos increasing efficiency and unveiling opportunities across eCommerce and Marketing.

Industry

Luxury British Luggage

Key Outcomes

Hours saved per month
0 hrs
Increase in time to insight
0 x
Data sources connected
0

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