From zero reporting visibility to Conversational AI and automated reporting

The challenge

Rapid Growth Outpacing Performance Visibility

Since their launch in 2020, Airback has scaled at high speed, powered by a lean team and standout products. However, their data infrastructure hadn’t kept pace.

With performance spread across five Shopify Plus stores, multiple GA4 properties, and various ad platforms, obtaining a “single version of the truth” was a manual, boring process.

The business wasn’t ignoring data it was just impossible to trust or access in real-time. By the time performance trends were identified, the window to act had often closed, leaving growth-critical opportunities on the table.

How Dashworx was deployed

Full visibility across performance – Visual Intelligence. AI. Team Collaboration.

Dashworx replaced manual collation with a centralised Visual Intelligence hub, unifying Marketing, eCommerce, and Finance data into a single, trusted foundation.

By automating core reporting, Airback moved from “gathering data” to “using data” in minutes.

Dashworx Integrated AI layer bridged the gap between high-level views and granular insights. This allowed the team to move beyond static reporting, interrogating their data and uncovering growth opportunities in under 10 seconds.

For the first time, Airback have the agility to make decisions at the speed of their growth.

 

Results

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Saved per month manually analysing data

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Increase in time to insight

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Data sources unified across reporting and AI

In Their Words

"Dashworx is our source of truth and insights across marketing, eCommerce and finance."
Tobias van Nipsen
Co-Founder - Airback
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Airback were rapidly scaling and had no route to uncover extra opportunities in their performance. That’s where Dashworx came in.

Industry

Backpacks and Luggage

Key Outcomes

Hours saved per month
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Increase in time to insight
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Data sources connected
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