The Best 3rd Party Connectors for Looker Studio: A Comprehensive Review

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3rd party connectors take Looker Studio to the next level, allowing you to connect to 100+ external data sources

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5 Mins

Introduction

Looker Studio is a powerful tool for data visualisation and analytics, offering seamless and free integration with Google platforms like Google Analytics, Google Ads, and Google Sheets. However, when it comes to incorporating data from other platforms—such as social media insights from Facebook, Twitter, or LinkedIn, or ad data from non-Google platforms—a third-party connector becomes essential. These connectors serve as the bridge between Looker Studio and various data sources, enabling a seamless flow of data into your dashboards. By doing so, they significantly enhance Looker Studio’s versatility, allowing businesses to have a more comprehensive view of their operations and make better-informed decisions. Most third-party connectors operate on a subscription-based model, offering different packages based on the number of data sources or API calls you need, thereby allowing businesses to choose a plan that best suits their needs.

In this blog post, we’ll take an in-depth look at four popular connectors: Supermetrics, Power My Analytics, Porter Metrics, and Data Slayer.

Supermetrics

Founded in 2013, Supermetrics has quickly risen to prominence as an industry leader in the data connector space. They offer a wide range of data connectors, making them a one-stop-shop for all your data integration needs. Supermetrics operates on a monthly subscription model, offering different packages based on the number of data sources you wish to connect. When it comes to pricing, Supermetrics is more expensive than the other platforms detailed in this comparison, see pricing structure below. With over 100 supported data sources, Supermetrics offers the most extensive range of data sources to connect to. Known for its reliable service, Supermetrics ensures that your data is always available when you need it, backed by a robust support network.

Pricing Structure: $39 to $499 per month

https://supermetrics.com/

AdvantagesDisadvantages
Extensive range of data sourcesPotentially expensive for small businesses
Very reliable and robust data transfer
Good customer support

Power My Analytics

Established in 2015, Power My Analytics has created a name for itself by offering specialised data connectors at a budget friendly price. Operating on a monthly subscription model, they offer different packages based on your data integration needs. As mentioned Power My Analytics is more budget-friendly than Supermetrics but supports fewer data sources – around 40. The service is reliable, with few reported downtimes, and offers decent customer support, although it may not be as extensive as that of Supermetrics.

Pricing Structure: $14.95 to $295 per month

https://www.powermyanalytics.com/

AdvantagesDisadvantages
Good range of data sourcesTemplates provided are not as comprehensive as other platforms
Reliable data transfer
Affordable pricing

Porter Metrics

Founded in 2017, Porter Metrics is a newer player in the field but has quickly gained traction. They also offer a monthly subscription model, with different packages based on the number of data sources you wish to connect. Their pricing is on par with Power My Analytics but offers some unique advanced features, one of which being the impressive number and quality of the free template on offer. In comparison to the previous connectors Porter Metrics offers a limited number of data sources – only allowing integration with 15 different data sources. They offer good customer support, especially for troubleshooting issues and the setup of reports from their templates.

Pricing Structure: $12.49 to $83.33 per month

https://portermetrics.com/en/home/

AdvantagesDisadvantages
Affordable pricingLimited range of data sources
Impressive number and quality of free templates
Good Customer Support

Data Slayer

The newest among the lot, Dataslayer was founded in 2018. They offer a unique pricing model based on the number of API calls, making them stand out from the competition. While their pricing is competitive, it can get expensive if you have high API call requirements. Unlike the other connectors, Dataslayer offers a free package, allowing 15 API calls per day, although this is very few, it is a great option for those working with small data sources. Data Slayer can connect to around 40 different data sources and offers decent customer support, although it’s not as extensive as Supermetrics or Porter Metrics.

Pricing Structure: $0 to $299 per month

https://dataslayer.ai/

AdvantagesDisadvantages
Affordable pricing and offers a free tier unlike the other platformsCan become expensive when dealing with large data sets
Decent range of data sources

Conclusion

Choosing the right third-party connector for Looker Studio is crucial for maximising the potential of your data visualisation and analytics. In this blog, we’ve explored four leading connectors—Supermetrics, Power My Analytics, Porter Metrics, and Data Slayer—each with its own set of advantages and disadvantages.

  • Supermetrics stands out as the industry leader, offering a wide range of data sources and robust customer support. If you’re looking for the best service without considering the budget, Supermetrics is the go-to option.
  • Power My Analytics offers a budget-friendly yet reliable service. They may not support as many data sources as Supermetrics, but they cover a wide range that will satisfy most small to medium-sized businesses. This makes them my preferred choice for a balanced approach between cost and functionality.
  • Porter Metrics is a newer player but offers some unique advanced features. They are a good option if you’re looking for something different but reliable.
  • Data Slayer offers a unique pricing model based on API calls, making them a viable option for specific needs, or if you only plan on transferring small amounts of data 

In summary, if you’re looking for a connector that offers a good balance between functionality and price, Power My Analytics is my recommended choice. However, if budget is not a constraint and you’re after the best service available, Supermetrics is the way to go.

Explore more about these connectors and how they can elevate your Looker Studio dashboards by contacting us!

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